Forget Google Wave, organic search marketing is the wave of the future when it comes to inbound marketing.
Rand, in a blog post at SEOmoz, said:
"The trend is quite clear - this new bundle of marketing channels that consumers pursue themselves (social media, blogs, SEO, email marketing, etc.) is the future. Traditional marketing tactics may not die, but they're not going to be where businesses invest nor where ROI is going to see dramatic rises."
According to him, and it can hardly be disputed, we're at the beginning of a new marketing era. This new era is about pulling, not pushing. It's about cooperating and working with consumers rather than interrupting and bullying them.
I don't think anyone is going to complain.
