Ten years ago, a company spent their marketing money pushing their message across a variety of channels. TV, radio, print ads and direct sales were the solution to the perennial question "how do we get more business". Business has changed.
Consumers have changed. With the unparalleled growth of the internet people know they can find anything at anytime on their terms. What used to be direct marketing has become spam, and we have developed an uncanny ability to avoid it. DVR, MP3, RSS and dozens of other technologies allow us to pick and choose the messages we receive. The result has been nothing short of disastrous for companies that haven't evolved.
One thing that hasn’t changed is that consumers still buy. In fact, they are spending more than ever - just not the way they used to. More than half of consumers considering a purchase start their buying cycle online. What's more, over 90% of all consumers use the internet at some point before making that purchase. The good news is that your customers are still buying what you have to offer. The bad news is they are probably getting somewhere else.
The solution is Organic Search Marketing.
Organic, or natural, search engine marketing provides the highest long-term return on investment of all online marketing methods. Search engines like Google, Yahoo and Bing place sites that contain the most relevant, trustworthy information at the top of the search results page, where everyone looks first. The "secret" to success in the 21st century is getting on what we call "the short list". Topping that short list means visibility, authority and reputation.
Whether it is someone looking for legal service or lawn care, a local auto repair center or a flat screen television, the internet provides the answer to their question. Moving your website to the top of Google and other major search engines will transform it into a referral based lead generation machine. Our clients know that organic search marketing is the most effective form of advertising available.
While pay-per-click, social media and traditional marketing have their place, the modern consumer prefers to avoid the busy noise and seek answers rather than advertising. When searchers ask their question, are you the answer?
Read: What Is Organic Search ?
