What is Organic Search?

Seems almost every brand is slapping the label 'organic' on to their products. It's trendy and, most importantly, helps things to sell.

The best synonym for organic is natural. That will probably help to make more sense out of the meaning of organic search marketing.

Natural search results simply refers to the unpaid portion of the listings on the search engine results page (SERP). On a Google SERP these are the listings on the left side of the page, most of them anyway. There are usually a few at the top of the page that are Sponsored (paid for) results. On the right are the PPC ads.

Anyone can show up in the organic or natural search results. The search engine attempts to display the most relevant answer to the searcher's question, whether that's a product page, a video, a blog post, or a Tweet.

There are many basic "best practices" that businesses or individuals should be observing to help rank. Pay close attention to the page title as it is the most important on-page SEO factor. Be strategic with keywords but that doesn't mean stuffing the page with them. That's soooo 90's.

Showing up on the first page of the search engine is hugely valuable.