Everyone knows how to use a search engine now, well, almost everyone. Apparently, there's still some demand for phone books. Giant paperback books notwithstanding, most people are now pretty savvy when it comes to searching online. The problem now is that the information at our fingertips is overwhelming.
Personalized search is a new thing but is catching on with those people willing to give Google and Bing access to more of their personal information. Niche directories can be very helpful as they narrow down the possible results right from the start. These small directories (small in scope, not listings) may target a specific geographic region or they may target a particular industry or interest.
FishersFind.com is a directory type site focused on businesses and services located in the Indianapolis area, specifically the north east side of the city. Our search marketing company is located on the East side of Indy so it seemed appropriate to submit our listing as a potential resource for businesses in that area.
eDentist is a dental directory, one of many. There are also a seemingly endless number that focus on doctors, lawyers, plumbers, and so forth.
HoosierCaddy.com, though not exclusively a directory, functions as an Indiana golf course directory. Most hobbies and topics like this will have a site dedicated to it.
A couple of benefits of these type of directories is that they tend to offer more expert opinions which tends to mean better qualified search results. And they will often have a community built in that will share its expertise and opinion.
Google and Bing will probably remain the search tools of choice for most people for the near future. But these specialty directories are likely to become more and more popular as people discover them.
No comments:
Post a Comment