Monday, March 8, 2010

Marketing Malpractice in Web Design

Is your web design company guilty of negligence? It's terrible to see beautiful sites that people obviously paid well to have built but that miss some of the most basic elements of on-page SEO, including good keyword strategy.

Countless newly minted web sites don't even have keywords in the page title. There are multiple versions of the home URL all competing for back links. Images go without good alt text. Code is bloated and sourced out poorly. The list goes on.

What good is a gorgeous site with amazing usability, if no one finds it. (Was that a tree crashing?)

Web design companies, as well as traditional marketing firms that outsource, owe it to their clients to provide good, basic SEO. Don't be guilty of marketing malpractice.

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