Organic Search Engine Marketing for Small Business

Small business owners have to take advantage of every low cost (but effective) marketing opportunity they can get their hands on. Now they have an even better chance to increase search engine rankings for their business with Google Caffeine.

This significant change in the dominant search engine's methods for delivering organic search results, also known as SERP's, favors specialization. Long tail keywords go hand-in-hand with that specialization.

An obvious example of this sort of keyword is "organic search marketing for small business." This phrase is made up of five separate words but is, nevertheless, referred to in the singular as a keyword. Because it does consist of more than one or two words it can be called a long tail keyword Chris Anderson popularized the "long tail" concept is in his book by the same name. (See Wikipedia article.)

A few years ago it would have been enough to focus on "marketing" or "small business" but as searchers become more and more sophisticated they are learning to add additional modifiers. These extra modifiers make it easier for Google to offer more relevant search results thus making searchers much happier.

What this means is that a small business who is willing to make the extra effort can compete with much larger businesses by being more strategic with their copy writing. Smart use of these long tail keywords in the content on their website, blogs, and other social media sites will greatly increase the liklihood of a steady stream of visitors. Of course, do the research to insure that you aren't using completely irrelevant keywords to begin with. Doesn't do much good to rank #1 for something no one is searching.