Which Keywords To Use

SEOmoz has a helpful post on their blog about using conversations with clients and potential customers to do keyword research.

Who knew your receptionist might be the most valuable keyword research tool you have?

There are a variety of tools and techniques recommended for SEO keyword research, from the free to the expensive, from the well-known to those that are almost kept a secret. However, there's one source of keyword ideas which is often overlooked: the customers (and potential customers) served on a daily basis.

SEO isn't always complicated. However, it is easy at times to overlook some of the most obviously helpful tactics. Check out their blog post and get the people in your office taking notes.